Are you confused or frustrated by the Facebook pixel?

The experts will simplify things and explain the three ways they use the Facebook pixel without any “scary” code talk. Join the PT crew as they demystify the Facebook pixel and explain how you can use it to track, retarget, and optimize your campaigns.

IN THIS EPISODE YOU’LL LEARN:

• The most important parts of the Facebook pixel so you can master them and put your campaigns on the path to success.
  
• The easiest way to use the “new” pixel for tracking, and how you can set it up. 
  
• How telling Facebook what you want will give you important data for scaling your campaign AND will help Facebook show your ad to people who are most likely to opt-in.
  
• The six ways you can retarget people on Facebook, and how you can use this to create lookalike audiences as you scale.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

How to Use Facebook Advertising Pixels to Create High Converting Ad Campaigns

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500% ROI from Facebook Messenger?! This is big.

Listen as Molly details how DigitalMarketer used the new Facebook Ad Messenger Placement to start over 300 conversations with their fans and customers, which led to a 500% ROI in just three days! Discover how this strategy is applicable to any business advertising on Facebook.

IN THIS EPISODE YOU’LL LEARN:

• How to create the same Messenger ad DigitalMarketer used, which quickly led to 500% ROI.
  
• How you can use Messenger ads to have your leads initiate the conversation with your business.
  
• Learn how DigitalMarketer is using this powerful tool to speed up the Customer Journey, answer people’s questions, and close deals (« so you can do the same!).
  

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

ManyChat

The link DigitalMarketer uses in their Facebook ads to send users to Messenger (think Molly’s T&C example): m.me/digitalmarketer

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Are you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale?

Take back control from the Facebook ad platform using the Michigan Method, the “multivariate testing technique on steroids.” Ralph reveals how to use this strategy (and the origins of its name), so you can get the best ad results. This episode goes above and beyond the tactics discussed in Episode 69.

IN THIS EPISODE YOU’LL LEARN:

• How to test multiple Facebook ad methods at once, so you can find the perfect ad as you scale.
  
• How you can avoid ad cannibalization and audience oversaturation when using the Michigan Method.
  
• When to “starve your ponies and feed your stallions” so you get results fast and don’t waste money.
  

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 69: How to Structure a High-Converting Facebook Campaign

Episode 70: 5 Facebook Ad Features We’re Using and Why

Keith’s $1 Trail for Facebook Ads University (for the webinar)

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Listen in as the experts explain five Facebook ad features they're using to drive ROI and save time. Some are new updates (like true split testing on Facebook!), and others are underutilized tools that quickly allow you to see how your ads are performing.

IN THIS EPISODE YOU’LL LEARN:

• How to make automated campaigns that don't waste money (« This is a perfect feature for the upcoming holidays and vacations).
  
• The Facebook ad you can set and forget (« It's also "the little hinge that swings the big ROI door").
  
• The hugely, underused tool that allows you to see, at a glance, how your ads are converting.
  

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 01: The Future of Paid Traffic

Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

Episode 69: How to Structure a High-Converting Facebook Campaign

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Show Page Notes

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Have you been wondering about Facebook objectives, ad sets, and split testing?

Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business.  

IN THIS EPISODE YOU’LL LEARN:

• Why you should have multiple ad sets.
  
• The first thing Molly does when testing a campaign.
  
• The audience size “sweet spot” (« And when to ignore it).
  
• How to make your ad’s social proof add up faster while making managing comments on your ad easier.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!