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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.
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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I
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Now displaying: October, 2016
Oct 25, 2016

In the previous episode, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as new Facebook video features and how to use them to your advantage.

 

While this episode focuses on Facebook video ads, these strategies can be applied to other platforms, including YouTube and Instagram.

 

IN THIS EPISODE YOU’LL LEARN:

  • The video format Dominate Web Media is seeing a 30-50% increase in ROI.
  • The effective video ad strategy for short video ads of 30-60 seconds (<< This can get your message across without people hitting “unmute”).
  • How to make your video ads shareable.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Contagious: Why Things Catch On by Jonah Berger

The Wizard of Ads by Roy H. Williams

Youtility: Why Smart Marketing is About Help Not Hype by Jay Baer

Zenreach video

Squatty Potty video

Dominate Web Media’s free download that shows the 3-Step Process

Episode 62: 5 Critical Changes to the Facebook Ads Platform

Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Oct 18, 2016

The Perpetual Traffic crew has found a video ad formula that works no matter the industry or the product/service. In Episode 67, they’re going to share how you can use this strategy to craft video ads that will increase ROI, grow your brand, and scale your business to levels you never thought possible. When you use video ads right, the results are crazy good.

IN THIS EPISODE YOU’LL LEARN:

  • The pattern interrupt to utilize and when to use it within your video.
  • The “game changer” that raises awareness and increases the urge to check out your product/service (<< It’s called EDIE).
  • What you have to provide to encourage people to share your video.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 03: Facebook Video Ad Game Plan

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

Episode 59: 7 Facebook Ad Critiques

Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

Dollar Beard Club main video

Poo~Pouri (Ackerman Brothers & Harmon Brothers)

Squatty Potty (Harmon Brothers)

Keith’s 3 Biggest Mistakes People Make with Their Facebook Campaigns video – Dominate Web Media uses this video as an example for clients to model after

Beats By Dre Thanksgiving NFL commercial produced by Karen X Chang

LaForge product video produced by Karen X Chang - an example of “Demonstrating”

Zenreach software for restaurant owners - an example of “Demonstrating”

SketchSHE video (over 500,000 views on all platforms)

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Oct 11, 2016

Content marketer and author, Laura Hanly, joins the experts to discuss how to create content that moves your customers through your marketing funnel.

 

People need interactions with you and your brand to move them through the Customer Journey. Those interactions are the content you create; your content is the ambassador to your brand. If you want to position yourself as an authority, differentiate yourself from competition, or attract a higher end level of client, investing in content is essential to achieve this.  

 

IN THIS EPISODE YOU’LL LEARN:

  • How many "touch points" people need before they'll make a purchase.
  • Laura Hanly's three key elements to a successful marketing campaign.  
  • The two different types of content.  
  • How Laura makes content creation less stressful.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Find Laura's book, Content that Converts, on her site or on Amazon.

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

 

Oct 4, 2016

From using the wrong messaging to not testing different images, these six major Facebook ad mistakes could cost you. Listen in as the experts break the mistakes down and advise on how you can fix them. With some adjustments to your ads, you'll see your ROI increase.  

 

IN THIS EPISODE YOU’LL LEARN:

  • Where to place your Facebook ad to increase your frequency and to build your brand.
  • What to do when your audience is getting "burnt out" from your ads (<< this can improve relevance score, impressions, and results!).
  • Where you need to be broad, and where you need to be specific when targeting your potential audience.
  • What objective you should use for your Facebook campaign.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 64: Donald Miller Shares 7 Proven Story Formulas for Sharpening Your Marketing Message

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

 

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