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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.
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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I
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Now displaying: September, 2016
Sep 27, 2016

The experts welcome special guest Donald Miller, NYT Best-Selling Author and President of StoryBrand, to discuss how to create a marketing message that filters through the noise, enters the customer's story, and connects you with your audience.

 

Listen in to learn this easy process and visit digitalmarketer.com/podcast to gain valuable resources you can apply to any business.

 

IN THIS EPISODE YOU’LL LEARN:

  • The problem most customers respond to (<< Aim your marketing message at this problem to see an uptake in sales).
  • The two things customers are looking for from brands (<< And what it has to do with Yoda from Star Wars and Haymitch from Hunger Games).
  • An easy exercise you can do to help generate headlines, bullet points, and copy for your advertisements and landing pages. (<< Hint: It includes a white board).

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 38: The 4-Step Podcast Launch Strategy

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

The 5 Minute Marketing Makeover Course or text "makeover" to 72000 -- 3 five minute training videos that helps to clarify your marketing message.

The 7 Proven Story Formula Worksheet

 

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Show Page Notes

Sep 20, 2016

Ezra Firestone is back with the Perpetual Traffic experts, and he's sharing the Facebook video funnel that sold over 84,000 units in three months (Find his funnel in the show notes resources at digitalmarketer.com/podcast!).

 

Ezra details numbers, video views, retargeting, and much more. Listen to discover how you can imitate his funnel that generated three million video views at 23¢ a view!

 

IN THIS EPISODE YOU’LL LEARN:

  • The concept that has helped Ezra's business make eight figures.
  • The extra steps Ezra adds to his retargeting strategy, which allows him to successfully scale a campaign.
  • The three advertising assets Ezra would employ on a budget of $50/day (<< This is an easy funnel for marketers just starting on Facebook to replicate).
  • A "sneaky" retargeting trick to give your product the best chance at converting.
  • Why a video is the perfect top of funnel conversion asset.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Launch Grid

Ecommerce Marketing Mastery Certification

Feedly

Episode 17: Ecommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Sep 13, 2016

Join the experts as they explain recent Facebook updates, how they're using them, what you need to be aware of, and how you can capitalize on the updates.

 

Learn which updates can save you money, which can trip you up, and which can increase video completion rates.

 

IN THIS EPISODE YOU’LL LEARN:

  • What Molly found from running tests on the newer conversion window option (<< This can save you money).
  • How Facebook Post Reactions could trip you up.
  • The video aspect ratio Dominate Web Media is using for mobile that's reduced cost per conversions by 30% (<< They're also seeing more impressions and longer video views with this, allowing them to scale more).
  • Which video ratio is generating higher video completion rates, and how to implement it (<< See the full breakdown of the video aspect ratios in the resources of the show notes).

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions

What Video Ad Length is Best on Facebook?

Facebook Will Show Bigger Vertical Videos in Your News Feed

Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results

Video Aspect Ratios:

  • Standard HD Facebook Video: 16:9 Ratio (1920 X 1080 Pixels or 1280 X 720 Pixels)
  • Square Video: 1:1 Ratio (600 X 600 Pixels)
  • Vertical Video: 9:16 Ratio (1080 X 1920 or 720 X 1280)

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Sep 6, 2016

Just starting out with Facebook Ads Manager? Operating on a tight budget? You don't want to miss this episode.

 

Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service based businesses, physical product (ecommerce) businesses, or digital/informational product businesses.

 

IN THIS EPISODE YOU’LL LEARN:

Local:

  • The two types of ads (and the time frame) to run for local businesses.
  • How to show off the biggest asset of your business (<< This helps to showcase your company's personality and entice people to visit your location).

 

Physical Product:

  • The best strategy to get conversions on Facebook (<< And it's also the fastest way to turn a losing campaign into a winning campaign).
  • The 3-Step formula to get people to buy your product.

 

Digital Products:

  • The two main funnels to start with.
  • The two types of campaigns, the two kinds of ad copy, and how to break down your audiences into different ad sets.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Camtasia - Record a video of what’s on your computer screen.

ScreenFlow - Record any part of your monitor while also capturing your video camera, iOS device, microphone, multi-channel audio device, and your computer audio.

Fiverr - Get logo design, marketing services, whiteboards and more, starting from only $5.

How Dollar Beard Club generated 127 million Facebook video views, earning over $1 million a month.

How to Use Facebook Advertising to Grow Your Local Business - There's no better way to advertise for local business than using Facebook advertising. Use these 4 ways and generate more traffic through your door.

Episode 01: The Future of Paid Traffic - Learn why online traffic is just like rice.

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer - Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign – without being the Don Draper of copy writing or having to change your bidding or targeting.

Episode 45: 5 Proven Facebook Offers that Convert - The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work, and how you can implement each offer.

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months - Chris Stoikos, co-founder of Dollar Beard Club, joins the experts to discuss his approach to making viral videos and creating a “tribe” of loyal customers.

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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