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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.
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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I
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Now displaying: August, 2016
Aug 30, 2016

Whether you're a paid traffic rookie or grizzled veteran -- this episode of Perpetual Traffic will focus (or refocus) your energy on the five foundational elements of successful ad campaigns. Molly opens the episode with an analogy that makes remembering these fundamentals a snap.

 

This episode is based on a training available to all DigitalMarketer Lab members. The slides are available by visiting the Episode 60 show notes at digitalmarketer.com/podcast.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to apply the most critical aspect of every paid traffic campaign, the "Hook" or offer. (Get this wrong and the rest of the campaign doesn't matter).
  • How to increase the conversion rate on your ads using specificity. (Specific copy can be the difference between a winning and losing ad campaign).
  • How to keep your traffic from clicking the dreaded back button by maintaining "scent" from ad to landing page.

 Plus, the Perpetual Traffic team gives examples of traffic campaigns that get these foundational elements right.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 Join DM Lab - Want access to Molly’s complete training entitled “How to Build a Profitable Facebook Ad Campaign”? Get Molly’s presentation (and much more) by joining DigitalMarketer Lab for just one dollar.

Already a DM Lab member?  Access Molly’s full presentation, “How to Build a Profitable Facebook Ad Campaign” by clicking here.

Traffic & Conversion Summit - Learn more about our flagship event in San Diego, California.

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer - Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy.

Episode 45: 5 Proven Facebook Offers that Convert - The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work.

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale - Molly is sharing her 7-step system for campaign and marketing strategy creation.

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 23, 2016

Fine tune your ad writing skills as the Perpetual Traffic crew reviews ad copy from businesses making education, SaaS and eCommerce offers on the Facebook ad platform. Keith, Molly, and Ralph reveal what works and what doesn't with the hooks, headlines, and calls to action of these ads.

 

To see the images of each ad visit digitalmarketer/podcast and access the Episode 59 show notes.

 

IN THIS EPISODE YOU’LL LEARN:

  • How Concordia University uses a great "hook" and "copy specificity" to sell women on going back to school.
  • A classic ad copy formula (used by SaaS company, SamCart) you can apply to virtually any market.
  • How Zenreach uses ad copy to drive video ad consumption (and the simple tweak that would likely improve performance).
  • Plus, we'll warn you of a recent change with the Facebook Ads manager and Power Editor that may be affecting ads you're already running.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: 

Canva - Build beautiful Facebook ad images, effortlessly.

Zenreach - See the video ad Keith critiques on the Zenreach home page.

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 16, 2016

The experts are joined by special guest, Franziska Iseli, co-founder of Basic Bananas, to detail how Basic Bananas uses Facebook ads to fill their events, which has ultimately helped to grow their business. Franziska will share the system she and her team have utilized to sell out events in every major city in Australia, and then internationally in major cities in the United States and Canada.

 

IN THIS EPISODE YOU’LL LEARN:

  • Basic Bananas' long term strategy to selling out local events (<< and what they do if people aren't responding).
  • The two types of ads Basic Bananas uses to spark interest in their events.
  • Their approach to knowing how much to spend to gain event attendees.
  • The question Basic Bananas asks at events to get their attendees to relax and enjoy the presentation.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Perception by Franziska Iseli and Christo Hall (<< use code PPT for an exclusive discount on the book!)

Episode 52: Results of 687 Facebook Ad Surveys (…And a Pep Talk from the PT Team!)

Episode 53: Ryan Levesque Shares 4 Steps to Creating Personalized, Segmented Campaigns for Your Audience

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 9, 2016

Join the experts to learn the tactics and results of how DigtitalMarketer launched its latest product using Facebook ads. You can use this strategy for both physical or informational products, no matter your budget or the size of your email list.

 

In this case study episode, we’ll detail how many ads DigitalMarketer ran, how much they spent, what their follow-up ads were like, how they got people to consume each Lead Magnet, and more!

 

IN THIS EPISODE YOU’LL LEARN:

  • Why splitting your acquisition budget evenly between your Lead Magnets is a mistake.
  • The copy and the call-to-actions we used to generate 10,000 leads in nine days (<< So you can gain inspiration for your copy).
  • How we used Facebook Live to overcome the questions and the doubts people had about the product.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Launch Grid Home Page

Launch Grid Checklist

Head to the  show notes to see examples and the breakdown of the launch’s budget.

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 2, 2016

Chris Stoikos, co-founder of Dollar Beard Club, joins the experts to discuss his approach to making viral videos and creating a “tribe” of loyal customers.

 

In thirteen months, his strategy saw the launch of his business, generating 100 million video views and over $11.5 million without any venture capitalists. Learn his video making process that will work for any business, even if your industry is “boring” (<< and you don’t need a big budget to do it).

 

IN THIS EPISODE YOU’LL LEARN:

  • The value of creating “edutainment” videos (<< And how it will help you stand out).   
  • What your favorite TV show has in common with your brand and video ads.
  • The factor that creates video shareability.
  • The best day of the week to launch a video.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 31: 3 Elements of a Successful Video Ad

Episode 32: 5-Step Facebook Video Ad Creation Process

Episode 55: 5 New & Very Important Changes to the Facebook Platform

Dollar Beard Club Site

Dollar Beard Club YouTube Channel

ChrisStoikos.com

unconsciouscontent.com

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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