It’s Perpetual Traffic’s birthday; we’re one-year-old! Thanks to everyone who helped get us here! In celebration, we’ve included a blooper reel at the end of the episode for you to enjoy.

Today, we’re detailing five of the most recent Facebook Ad Platform updates, and how we’re using them in our respective businesses. These new features can save you time, increase ROI, and help you find new audiences.

IN THIS EPISODE YOU’LL LEARN:

·      How to duplicate an ad set without creating a brand new post ID. Use this feature to keep social proof intact, maintain a high Relevance Score, and increase your conversions.

·      The Lookalike Audience strategy the experts have tested and found to have a big impact on creating warm and hot audiences.

·      The fastest way to build high quality leads based on people who have engaged with your ad.

·      The huge time saver that allows you to market and scale across countries.

·      The new mobile ad feature which allows a lead to opt-in right from the news feed, leading to increased ROI and decreased cost per conversion.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

What do you do when you’re generating leads and customers with Facebook campaigns, but the volume isn’t where you’d like it to be? You may be experiencing high traffic campaign cost, and/or low conversion volume. This is a problem everyone has, whether they’re just starting to advertise on Facebook or are spending thousands of dollars a day.

There are four ways to fix the high conversion cost, low conversion volume problem. This is the process the experts use when they run into this problem, and how they fix it.

IN THIS EPISODE YOU’LL LEARN:

• What to check for if you’re getting the dreaded goose egg on a Facebook ad campaign (<< and the free, critical tool we use verify our Facebook Pixel).
• The approach to optimize a campaign with a CTR low, and a high CPC.
• What to do when everything looks good on the traffic end, but you’re still not getting any conversions.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Power Editor

FB Pixel Helper

Customer Value Optimization

Episode 12: The Perfect Cold Traffic Ad: “Ad Scent,” the One-Two Punch, and the Guard Down Trick

Episode 37: The 5 Biggest Facebook Ad Campaign Mistakes

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 52: Results of 687 Facebook Ad Surveys (…And a Pep Talk from the PT Team!)

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

The experts are joined by Ryan Levesque, author of the national bestseller Ask. Ryan will outline how you can get ahead of the curve using the Ask Method, which eliminates the guess-work. This strategy is designed to figure out what your customers want to buy before they know what they want to buy themselves.

No matter what market you’re in, there’s a universal truth that everyone wants to be spoken to as an individual. There’s no one size fits all. In this episode, we’ll focus on finding the specific pain points, so you can talk to your market as individuals.

IN THIS EPISODE YOU’LL LEARN:

• The four groups of people using the Ask Method (<< You might be one of them!).
  
• The formula Ryan uses to predict, with reasonable accuracy, the cost to generate a cold email opt-in (<< Before you’ve built the Lead Magnet or the Core Offer).
  
• Ryan’s single strategy to exponentially grow your email list.
  

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

Episode 52: Results of 687 Facebook Ad Surveys (…And a Pep Talk from the PT Team!)

A free training in the Ask Method and see how you might apply this strategy in your business.

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

In episode 52, and over the next several weeks, the experts will break down amazing data from surveys conducted by Dominate Web Media that will help marketers overcome some of the platform’s biggest challenges and frustrations.

The Perpetual Traffic team has analyzed 687 surveys and split the data into three segments with tactics that will help marketers drive more sales and traffic from their Facebook campaigns, whether the marketer is new to Facebook advertising, or spending $50 or more a day.

IN THIS EPISODE YOU’LL LEARN:

• How you can conduct a survey even if you don’t have a mailing list (<< And how you can then monetize that survey).
  
• A free resource that can help you come up with ad copy and good hooks for your offers.
  
• The fastest way to gain momentum with Facebook advertising using Facebook’s “easy button.” (<< This is an effective strategy for those just getting started on the Facebook platform.)
  
• How to approach scaling your campaign when you’re spending $10-$30 a day on Facebook.
  
• How to scale horizontally and how often to increase your Facebook ad budget when you’re spending $50+ a day in Ads Manager.
  

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

TagCrowd

Episode 01: The Future of Paid Traffic

Episode 02: Acquiring Customers One Pixel At A Time

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)

Episode 30: Ad Targeting: A B2B & B2C Case Study

Episode 31: 3 Elements of a Successful Video Ad

Episode 32: 5-Step Facebook Video Ad Creation Process

Episode 34: 14 Elements of Persuasive Ad Copy

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 45: 5 Proven Facebook Offers that Convert

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

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Show Page Notes

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!