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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.
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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I
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Now displaying: June, 2016
Jun 28, 2016

The Perpetual Traffic experts are joined by Jennifer Sheahan, founder at The Social Guild, to discuss how you can build a thriving social media business. Social platforms are powerful traffic generators, but you have to know what to do and how to do them. Anybody can get Likes and engagement. But traffic, leads, and sales come when you follow a process, and that’s what we’re going to talk about today.  

 

IN THIS EPISODE YOU’LL LEARN:

  • The biggest mistake marketers make when it comes to leveraging social platforms to get more customers (<< And the “social circuit” you can implement to correct this mistake).
  • Jennifer Sheahan’s approach to finding an avatar’s pain points.
  • Case Studies on Jennifer’s work on Chloe Smith’s election to the House of Commons, and President Barack Obama’s 2012 reelection, and how entrepreneurs and small business owners can apply the same winning strategy.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Hootsuite

Leela Cosgrove Website

Leela Cosgrove Facebook

Canva

Post Promoter Pro

Social  Media  Success  Check

A look at how Jennifer Sheahan schedules content:

A look at how Jennifer Sheahan schedules content: 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 21, 2016

Today’s episode of Perpetual Traffic is a special occasion -- we’ve reached our 50th episode! As a thank you to our subscribers, we're offering a chance to win a free hour-long consultation with the Perpetual Traffic experts. This free consultation will take a deep examination of your business, campaigns, offers, and ads -- with the goal of seeing how we can help you scale your business and take it to the next level.

 

Listen to the episode to learn how you can win the consultation.

 

In this episode Frank Kern, creator of Behavioral Dynamic Response, once again joins Keith, Ralph, and Molly, this time to reveal his strategy on Facebook Live, and how it's helping him generate both sales and goodwill.

 

IN THIS EPISODE YOU’LL LEARN:

  • What Facebook Live has in common with TV binge watching.
  • Frank Kern's Facebook Live structure, and how he generated $13,052 in sales with two Facebook Live shows.
  • The equipment Frank uses for his Facebook Live shows (<< Hint: You can get started for under $30).
  • What tactic Frank is seeing the most results from.
  • The key to converting with Facebook Live.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

Wicked Reports

Fix Your Funnel

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 14, 2016

Dennis Yu, Chief Technology Officer at BlitzMetrics, joins the Perpetual Traffic experts to discuss why keeping it simple on Facebook can go a long way for your business. We’re going to talk about boosting posts, and why they are your bread and butter. Boosted posts work for B2B, for small businesses, for entrepreneurs, for freelancers, for consultants, and marketers on a small budget.

For anyone that’s ever thought they don’t have the tools, or the audience, or the resources to advertise on Facebook, this is the episode that will help you get started.

 

IN THIS EPISODE YOU’LL LEARN:

  • The advantage of boosting a post before you build a campaign in Facebook Ads Manager.
  • How to know when to boost a post and when to turn a boosted post into a campaign.
  • How boosting a post can help you find your content "unicorn."
  • What Facebook ads and speaking on stage have in common, and how this will ultimately make people come to you.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Resources from Dennis

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)

Episode 36: What is Facebook’s ‘Relevance Score’? (…and other questions!)

Episode 42: 2 Facebook Campaign Metrics that Drive ROI

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 7, 2016

Join the Perpetual Traffic experts as they answer 6 questions in Q&A fashion. Get the answers to questions like: the best way to use Facebook to generate first time appointments for your business; how to reduce cost per conversion on Facebook; the best Facebook objective for you to use.

 

IN THIS EPISODE YOU’LL LEARN:

  • The critical factor you need to put into practice with your lead ads to ensure your leads don’t go cold (<< This is a must for both big and local businesses alike).
  • The strategy that gives you more control over your cost per lead and your cost per acquisition in the Facebook ad platform.
  • The three different ways to keep your Facebook campaign structure tight.
  • The question you really need to ask yourself about your retargeting audience sources (<< Answering this can make it easier to come up with your strategies).

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 02: Acquiring Customers One Pixel At A Time

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)

Episode 31: 3 Elements of a Successful Video Ad

Episode 32: 5-Step Facebook Video Ad Creation Process

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 34: 14 Elements of Persuasive Ad Copy

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

Episode 42: 2 Facebook Campaign Metrics that Drive ROI

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 45: 5 Proven Facebook Offers that Convert

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

 

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Show Page Notes

 

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

 

 

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