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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.
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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I
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Now displaying: May, 2016
May 31, 2016

Andrew Tweito, CEO of FunnelBoom, joins the experts to answer questions about everything you need to know regarding the “new” Facebook conversion pixel, so you can implement the pixel and track your conversions correctly.

 

IN THIS EPISODE YOU’LL LEARN:

·   The answers to 13 of the biggest questions we get from marketers on the conversion pixel (<< Including: Why Facebook changed their pixel, and what are the differences between the old pixel and the new?).

·   How to use the pixel to optimize leads, while giving Facebook more information about who they should serve your ad to next.

·   The little thing that can trip up your conversion tracking, and how you can be mindful of this.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

FunnelBoom Training Resources

Facebook’s New Conversion Pixel: Pain-Free Migration & Set Up: Andrew Tweito’s blog post for DigitalMarketer

Episode 46: 3 Facebook Changes Marketers Need to Know

 

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Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below.

May 24, 2016

Join the experts as they discuss 3 recent Facebook changes, what you need to know about them, and how you can use them in your business properly.

If you’re running Facebook ads, you need this information to get ahead of the game.

 

IN THIS EPISODE YOU’LL LEARN:

  • How the new daily budget will allow Facebook to better optimize your ads.
  • How the 6th custom audience option will give you more insight into the customer journey, and will allow you to further segment people (<< There’s so many ways to utilize this feature!).
  • The new framework for objectives that will allow you to dial in your advertising more effectively.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 01: The Future of Paid Traffic

Episode 02: Acquiring Customers One Pixel At A Time

Episode 03: Facebook Video Ad Game Plan

Episode 39: 5 Cutting Edge Facebook Ad Updates

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

 

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Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below.

May 17, 2016

The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work, and how you can implement each offer. Done right, these offers make your product or service the next logical step to the customer.

The 5 offers work across the board, no matter your industry, your product, or your price point – and people that are unaware of your brand respond to these strategies.

 

IN THIS EPISODE YOU’LL LEARN:

·      The messaging that works best with each prospective offer.

·      The offer you can apply to give prospects little victories and move them to the next step.

·      The approach that lets you give value and build a relationship with a lead, as you seamlessly transition to your offer (<< This approach works well for products/services over $100).

·      The 4-Step strategy that will help you get attention and demonstrate why your product is the solution (<< Without being manipulative).

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

GoToMeeting

WebEx

Zoom

Google Hangouts

StealthSeminar

Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 44: Amy Porterfield on Launching Products with Facebook Ads

 

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Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below.

May 10, 2016

Amy Porterfield is one of the most successful (and generous) entrepreneurs in the digital marketing industry.  She’s an excellent example of a marketing trainer that has built a loyal following with:

  • Extremely valuable content
  • Superior marketing

In this episode of Perpetual Traffic, Amy explains how she launches products using a combination of content and Facebook ads.

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May 3, 2016

Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy. 

Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign – without being the Don Draper of copy writing or having to change your bidding or targeting.

 

IN THIS EPISODE YOU’LL LEARN:

·    The 8 ways to map the sequence of your offer, so you can make the appropriate offer at the appropriate time (<< Because it does hurt to ask for the sale if you do it at the wrong time).

·    The one question you need to answer to produce a killer message.

·    How to build little wins into your offer, so you can lock down repeated sales and brand advocacy.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 40: 4 Facebook Metrics Critical to Your Success

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

Episode 42: 2 Facebook Campaign Metrics that Drive ROI

 

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