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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.
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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I
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Now displaying: April, 2016
Apr 26, 2016

In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign’s ROI – both in the short-term and the long-term.

Gain better understanding and control of your Facebook ads following these simple strategies, and Facebook will reward you with better impressions and cheaper clicks.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to lower your cost-per-click by increasing relevance score and click-through-rate.
  • The simple (but rarely used) rule of thumb that can indicate if your ad is going to work in the long-run (<<This will have a game changing impact on your ROI).
  • How to use these 2 metrics to make the necessary changes to your campaign (<<Getting you closer to your ROI goal).
  • The “Share to Like” Ratio that measures the success of your ad campaigns.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 3: Facebook Video Ad Game Plan

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 34: 14 Elements of Persuasive Ad Copy

Episode 37: The 5 Biggest Facebook Ad Campaign Mistakes

Episode 40: 4 Facebook Metrics Critical to Your Success

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

 

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Thanks for Listening!

Apr 19, 2016

Welcoming Justin Rondeau to the Perpetual Traffic podcast, today we’re sharing the 9 simple tactics you can implement on your landing page to increase conversion rates without adding additional ad spend to your ad campaign.

These 9 tactics are the small hinges that swing big doors.

 

IN THIS EPISODE YOU’LL LEARN:

  • The conversion tactic that applies to ALL online businesses (<< It’s also one of the most overlooked factors impacting your conversion rate).
  • What to do when your Call-to-Action is in the Dead Zone.
  • How to set up “Personalized Content” (<<Implementing this raised our conversion rates by 58% almost immediately).
  • The crucial 4-Foot Test and 5-Second Test Justin uses to evaluate every landing page he optimizes.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Google Analytics

GlobalDots eCommerce Conversion Revenue Loss Calculator

Hotjar

CrazyEgg

UsabilityHub 5-Second Test

[Landing Page Optimization] How to Score Your Landing Page

[DOWNLOAD] The 9-Point Google Compliant Landing Page Checklist

Episode 18: Preventing Facebook Ad Account Shut Down

Episode 33: The Ad Grid

Episode 40: 4 Facebook Metrics Critical to Your Success

 

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Thanks for Listening!

Apr 12, 2016

There are 4 metrics the experts use everyday to measure the success of their Facebook campaigns. In this episode, we’ll discuss how to use the metrics, and where to find them in the Facebook Ad Platform. The metrics will help you troubleshoot your Facebook campaigns, scale up and make improvements, and help you plan for the future.

 

For all of you questioning how to track the success of your Facebook campaign, or wondering what these numbers mean – we have the answers ready for you.

 

IN THIS EPISODE YOU’LL LEARN:

  • The most important metric you should be tracking (<< And different ways to break it down).
  • How to diagnose and improve an underperforming campaign.
  • The single metric that can take a good campaign to great.
  • Why pursuing the cheap lead, or the cheap click, is a false god (<< Most advertisers fall into this trap).
  • What to do when your metrics indicate your ads are getting stale.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

[PDF Download] Troubleshooting Your Traffic Campaigns: What To Do When It’s Just Not Converting

 

Thanks for Listening!

 

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Apr 5, 2016

Facebook is implementing new elements that will enhance audience features, and give marketers even more specific targeting options within the Ad Platform. In Episode 39, the experts talk in detail about these five new features, why they’re excited about them, and how the updates should save you time, allow you to be even more specific in your targeting, and boost your ROI.

Look for Keith’s How-To Video on one of the brand new features in the podcast show notes.

IN THIS EPISODE YOU’LL LEARN:

  • The five new audience enhancements, how to implement them, and how they’ll make your Facebook Ads even more specific and relevant.
  • The steps to implement Facebook’s version of Periscope (<<Which you should be able to do from a Facebook page, even if you’re not verified).
  • An advanced feature for Lookalike Audiences (<<This will be a great way to scale out campaigns, and it can be done in one fell swoop).
  • How a new feature, which can be automated, will help increase the consumability of your video ads, even with the sound off!
  • New Custom Audience Features that will give a marketer advanced frequency options, time on site features, dynamic dates, and device specific custom audiences.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Dominate Web Media’s Video – How-to Do Facebook Live

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