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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.
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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I
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Feb 13, 2018

Are you using Facebook Messenger as an acquisition channel, but aren’t sure if you’re using it strategically or as strategically as you could?

Then join us as we share three blueprints that will help you acquire more customers, leads, and Facebook Messenger subscribers in your business. These blueprints are strategies that you can start using immediately.

IN THIS EPISODE YOU’LL LEARN:

  • How to leverage Facebook Messenger to run online training funnels and generate subscribers.
  • 3 ways you can take your prospect from ad to sale, all without leaving Facebook.
  • Use Facebook Messenger to turn a Messenger subscriber into an email subscriber.
  • Understand how HubSpot used Facebook Messenger to promote its “Four Days of Facebook” event (« so it can serve as inspiration for your own Messenger campaign).
Feb 6, 2018

If you’ve been using Facebook Messenger as a marketing channel, you know that Facebook has been updating their terms of service — and they’re not messing around. Facebook is shutting down people’s pages for violating these new rules, so you need to know what changes you need to make.

In Part 2 of this interview with Dan Gamito from ManyChat, we don’t just talk about how to follow the new rules. We talk about changes you can make to keep your audience more engaged and give yourself more data than ever.

It’s true: Never in the history of digital marketing has being a good marketer been so well rewarded.

IN THIS EPISODE YOU’LL LEARN:

  • Why Facebook killed the “comment YES below” style CTA, and what you should use instead.
  • The 3 different types of promotional messages, and when you’re allowed to send them.
  • What Facebook is doing if you violate their terms of service, and how you can avoid this in the first place.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Jan 30, 2018

Many marketers are going about Facebook Messenger the wrong way. Either they’re just going for the sale, or they’re treating it the same as their email marketing campaigns. Truth is, if you want to connect with your audience using Facebook Messenger, you’re going to need to approach it differently.

And you can do just that by following the Facebook Messenger terms of service. In Part 1 of this two-part series, Dan Gamito from ManyChat joins us to talk about the strategy you need to follow to maximize your Facebook Messenger marketing results in 2018 and beyond.

IN THIS EPISODE YOU’LL LEARN:

  • How to follow the Facebook Messenger terms of service to maximize your results over the long term.
  • Generate webinar signups using this Facebook Messenger strategy (« even if your customer never sees your landing page).
  • Why it’s not our job to help people solve their problems, and what we need to focus on instead.
  • Simple questions you can ask to segment your audience using Messenger.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 23, 2018

When it comes to scaling your Facebook traffic, the old school way of thinking was, “We have an ad that’s working. Let’s increase the budget.” That doesn’t work anymore. And no—this isn’t because of the massive change Facebook is making. (But we’ll get to that.)

Learn three ways to scale your Facebook traffic that you can start implementing today. Because if you want to scale your Facebook traffic campaign, you need to change the way you think about scaling your paid traffic campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • The three ways to scale your campaign—even if your campaign has plateaued.
  • Why horizontal scaling is the key to unlocking parts of your audience you’re currently not reaching.
  • The scaling mistake that is killing your business’ growth (« and how to fix it).
  • How to set yourself up for success when outsourcing your Facebook campaigns (« this is something ad managers say their most successful clients are currently doing).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 16, 2018

Brand based advertising is essential to running a successful long-term advertising strategy.

In fact, it’s one of the three cornerstones of the “BCS Triangle” we’re going to show you in today’s episode. Implement the BCS system in your business, and you’ll be able to activate the 90% of your market that most advertisers miss and build a perpetual traffic machine.

IN THIS EPISODE YOU’LL LEARN:

  • How to exponentially boost your conversion and retargeting campaigns over the next six months.
  • A “ninja strategy” for expanding your reach 3-8x and drastically lowering your costs.
  • The three-part formula for creating a true perpetual traffic machine that will build your audience and drive conversions forever (« without burning out your audience).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 9, 2018

Imagine, your Facebook ads are running smoothly. And then, suddenly, without warning, reach and impressions decline and cost per acquisitions starts creeping up. What do you do?

When this happens, the experts use five troubleshooting tactics to turn this around, reduce costs, and improve ROI. Listen to learn why your Facebook ads may not be delivering.

IN THIS EPISODE YOU’LL LEARN:

  • Get technical insight to gain an in-depth understanding of how an individual Facebook ad is performing and why it may be failing.
  • Why you may want to avoid being promotional in your ads (« And what you should do instead to encourage impressions and audience engagement).
  • If your ad begins to “tire,” simply do this to “freshen” and reset it.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 2, 2018

Join Ralph as he examines the most impactful Perpetual Traffic episodes of 2017. He breaks down 10 core concepts that will help you master paid traffic campaigns and the Facebook Advertising platform.

Whether you’re a beginner, a business owner, or a consultant, listen to this episode to learn how to scale your ad campaigns in 2018.

IN THIS EPISODE YOU’LL LEARN:

  • Hear why the CEO of Social Media Examiner says organic social is dead and learn the social media tactics they’re using to reach their audience.
  • The two types of Facebook Messenger ads and how you can leverage them to make your marketing campaigns more personalized for your customer avatar.
  • Learn what you need to optimize to generate more revenue (« Hint: It’s not your ads and traffic campaigns).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Dec 26, 2017

The move into 2018 also comes with a shift in digital marketing.

Join the experts as they predict what new technologies and trends are on the horizon and how you can prepare. Plus, hear the tactics the PT crew are exploring and planning to implement in 2018.

IN THIS EPISODE YOU’LL LEARN:

  • One of the best strategies for connecting with your audience (« Hint: And it can be as simple as hitting a button on your phone).
  • Implement the “BCS Triangle,” a perpetual system that will move your audience from being unaware of a problem to aware of your product as a solution.
  • Learn the types of businesses that are in the Facebook “sweet spot” and can truly take advantage of advertising on Facebook to leverage their brand, expand their business, and generate more sales.
Dec 19, 2017

Join Molly Pittman as she answers the most common digital marketing questions she’s asked — along with a few that surprised her — from DigitalMarketer’s private community, DM Engage.

From what will make the biggest difference for your traffic campaigns to how to shave off two years of the digital marketing learning curve, the answers to these questions will give you the insight to grow as a digital marketer and tactics you can apply immediately to scale your paid traffic campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • Learn if you can run a successful paid traffic campaign with little content development.
  • The three elements of your Facebook ad to split test, ranked in order of importance (« so your campaign can truly move the needle for your business).
  • Hear Molly’s daily checklist for monitoring and optimizing Facebook campaigns that you can start applying today to create scalable, profitable Facebook ads.
Dec 12, 2017

Are your Facebook ads not getting approved?

If you regularly advertise on Facebook or are new to Facebook advertising, listen to this episode to make sure you’re in compliance with Facebook’s ad policy. You’ll learn what can keep your ad from getting approved by Facebook and how to avoid a disapproved ad or worse… a banned account.

IN THIS EPISODE YOU’LL LEARN:

  • Download Dominate Web Media’s “Ad Account Safety Checklist” to ensure Facebook will approve your ads.
  • What you can do today to lower your CPA and improve the overall health of your ad account (« Hint: Look at your disapproved ads).
  • The one question to ask yourself about your ads that will help your ad convert and make it through Facebook’s policy.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Dec 5, 2017

The Facebook advertising landscape has changed — again.

Join the Perpetual Traffic crew as they give you a pro advertiser's view on the new features you should be using and how to use them.

Plus, Keith has an exciting announcement about something he’s working on with Perry Marshall!

IN THIS EPISODE YOU’LL LEARN:

  • Supercharge your Facebook marketing by connecting 750+ tools that can now connect to Facebook Messenger (« Listen up if you use webinar software, CRM’s, or email software).
  • A simple ad objective change that helps to guarantee that your prospects are consuming a piece of pre-engagement content (« This feature has been around for about 6 months, but we’ve just figured out a profitable way to use it).
  • Two new ways (Lowest Cost and Target Cost) to bid on Facebook Ads. Target Cost could be a real game-changer.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 28, 2017

Looking to grow your Facebook Messenger marketing?

Then join the experts and special guest, Robyn Openshaw of GreenSmoothieGirl, as she details how they went from 367 Facebook Messenger subscribers to 37,000. Listen as Robyn shares the tactics, and the past mistakes, of a Facebook Messenger campaign that generated 6,600 new email subscribers and $30,000 in revenue… and how you can apply her strategy.

IN THIS EPISODE YOU’LL LEARN:

  • The Facebook Messenger strategies that generated 3,800 comments on a video post in ONE day… all in organic traffic.
  • Include this simple tactic within your Facebook posts to generate 20x to 40x more engagement from your followers.
  • Discover Robyn’s five takeaways on Facebook Messenger marketing that you can start applying today.

 

 Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 21, 2017

There’s more than one way to do this.

Listen as John Grimshaw, DigitalMarketer’s Analytics and Data Manager, reveals the five selling systems DigitalMarketer uses to scale traffic campaigns and achieve growth and how you can use each system to do the same.

If you want to build a stable business geared for growth and steady acquisition, you have to have multiple selling systems that help you achieve your goals.

IN THIS EPISODE YOU’LL LEARN:

  • Answer three questions to know the different goals and assets you need to successfully run each selling system.
  • The traditional selling system many are using wrong because they think it’s the only funnel to use (« and the correct goal to apply so this selling system successfully generates leads for your company).
  • Use the “Low Entry Barrier Subscription” selling system to pique curiosity and eliminate risk for your customers… all while encouraging massive product subscription growth.
  • The funnel you should start with and the audience you should target to monetize your leads and customers (« Hint: It’s the 4th selling system).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 14, 2017

What do you do when your selling system isn’t scaling or generating ROI? You have to define your selling system’s goals.

John Grimshaw, DigitalMarketer’s Analytics and Data Manager, joins the experts for a two-part episode that will help you understand the metrics to track so you can define your selling system’s goals and ultimately scale your campaigns and business.

IN THIS EPISODE YOU’LL LEARN:

  • The “eating the data vegetables” concept that will allow you to grow and scale your business and reach a new audience.
  • Use the “Perfect Selling System Questionnaire” to determine the goal of your selling system so you know which systems to scale, which to optimize, and which to scrap.
  • Why making money should not be the goal of every selling system (« and how breaking even can generate opportunity for business growth). 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 7, 2017

Thinking of hiring a digital marketing agency or consultant? Learn the five questions to ask when vetting an individual so you can decide if you should hire a consultant or an employee or do it yourself.

If you’re a business owner or a marketing director, using these five questions will help you determine what’s best for your business.

IN THIS EPISODE YOU’LL LEARN:

  • The five questions the experts use to make sure they’re working with the right person who can truly meet the needs of their businesses.
  • Save money and skip the headache of hiring the wrong person by asking Questions 1 and 2.
  • Know the full scope of your potential hire’s skills and if their asking price is fair.
  • The question that will determine expectations and responsibilities before you start (« this will help eliminate miscommunication).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Oct 31, 2017

After serving 13 years as an L.A. police officer, Jason Smith decided it was time for a career change. Within a year’s time, Jason has grown a successful Facebook ad consulting business, earning a higher income now than what it took him 13 years to reach.

Join the experts to learn the process behind Jason’s success and hear the Facebook ad strategies Jason uses in his business that you can apply in your own.

IN THIS EPISODE YOU’LL LEARN:

  • The “never-ending revolving door” tactic that can help you generate 20% more revenue.
  • The messaging app that has resulted in a 75% open rate and a 40% click-through rate for abandoned carts.
  • The experts’ advice on how to build authority and master your craft so you’re more in demand.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Oct 24, 2017

Are your traditional, proven copywriting methods actually working?

Ad copy has evolved. Especially within the last year. Join the experts and special guest, Frannie Coggeshall, as they detail the “new” five-step formula for writing high converting ad copy. 

Using these steps will help you create ads that are more native and relevant to your audience. Not only that, these Facebook ad copy techniques can be applied to your other marketing channels — from email to sales pages.

IN THIS EPISODE YOU’LL LEARN:

  • How to better understand your customer avatar so you can deeply connect with your audience and craft effective ad copy.
  • Why your ad copy should talk about the risk of your product NOT working for the customer (« and how this will help you create relevant ads that are more likely to convert and be shared).
  • Why the “short and sweet” ad copy may not be the best approach.
Oct 17, 2017

Learn about the latest Facebook ad updates and what they mean for you and your business. The experts will explain how they’re using the new features and changes in their businesses.

If you’re feeling overwhelmed by the Facebook ad updates, this episode will be a good place to start.

IN THIS EPISODE YOU’LL LEARN:

  • The Facebook feature that will show your ad to people who are more likely to convert.
  • How to generate more leads using a new ad type.
  • The update that will make Facebook Messenger Ads easier to set up.
  • What the merging of Facebook Ads Manager and Power Editor means for you (« and why the merger will be better for Facebook marketers).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Oct 10, 2017

Let’s apply the strategy!

Join the experts as they explain how they use the three-step formula from the last episode to 10X their clients’ Facebook ad spend and generate consistent ROI. Learn the hooks and tactics you can immediately apply to your Facebook ads to scale your campaigns.

And be sure to tune in to hear the results from the split tests detailed in Episode 115.

IN THIS EPISODE YOU’LL LEARN:

  • The main tip you want to remember when coming up with your ad’s hook (« and the red flag you want to avoid to keep your ad from flopping).
  • The retargeting strategy Dominate Web Media has used to generate a 4 to 1 return on ad spend.
  • What to do when people abandon your cart (« Hint: Use this Facebook ad type to drive more online sales and bring back people who didn’t buy from you).
Oct 3, 2017

Want to scale your Facebook ads?

In this two-part episode, learn the simple three-step strategy to scale your Facebook ads while generating a consistent return on investment. Once you understand this, you can create an ad that will resonate with a broad audience, get your message across, and create a campaign that can last for years to come.

IN THIS EPISODE YOU’LL LEARN:

  • What to do in the first ten seconds of your video ad to grab a viewer’s attention (« and what you should avoid doing so you don’t discourage views).
  • How to leverage the UPSYD Awareness Formula to move people from unaware of the problem to desiring your product/service.
  • The tactics Dominate Web Media uses in their clients’ Facebook campaigns to turn cold traffic into buyers.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Sep 26, 2017

Join Ryan Deiss, Co-Founder and CEO of DigitalMarketer, as he explains the “Before and After” strategy that will help you reach your target audience and show them that your product will get them to their desired After state. Using a brilliant Before and After example from Chatbooks, Ryan shows you what you can do when you get this right.

IN THIS EPISODE YOU’LL LEARN:

  • How Chatbooks’ ad shifts from the Before state to the After state (« use this as inspiration so your audience is open to your marketing message).
  • An ingenious way to position a product so customers understand your pricing model.
  • The mistake Chatbooks makes on their homepage that’s hurting their marketing message and how you can avoid doing the same.
Sep 19, 2017

You gotta test this stuff!

Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another.

And be sure to tune in next week for more data on these ongoing tests!

IN THIS EPISODE YOU’LL LEARN:

  • How to get your Facebook pixel on the Thank You Page of a perpetual webinar (« It’s harder than it sounds).
  • Why you should “tell” Facebook exactly what you want (« Doing this doubled our conversions and cut our cost per lead in half).
  • The button you shouldn’t click in Facebook if you need results right out of the gate. 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Sep 12, 2017

Learn how the branding giants do it.

Join the experts and special guest Andrew Foxwell of Foxwell Digital to learn how to run your Facebook marketing like a major brand. Hear the digital advertising strategies, including how to combine brand and direct response advertising, that Andrew’s learned from handling over $10 million in ad spend for brands like Grand Ole Opry, so you can apply these tactics in your own business.

IN THIS EPISODE YOU’LL LEARN:

  • A strategy to add to your direct response campaigns to generate more leads and sales (« Hint: It goes on the top of your marketing funnel).
  • The simple Facebook attribution tactic, that a lot of people don’t do, that can make measuring your Facebook campaigns so much easier.
  • Why looking at your Facebook objectives can help you avoid an issue at the lower part of your funnel (« This will help you reach different segments of your audience).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Sep 6, 2017

We put it to the test!

Using two identical Facebook campaigns – one with Facebook interest targeting expansion and one without – Molly set out to see how Facebook interest targeting expansion affects campaigns. Hear Molly’s process and the impact the feature had, so you can learn the role Facebook targeting expansion plays and if you should be using it in your own Facebook campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • The clear winner of the test and what this means you should be doing now and in the future with the interest targeting expansion feature.
  • When not to use the interest targeting expansion option and what to do instead.
  • Molly’s three big takeaways on interest targeting expansion, including how interest targeting expansion can play a role in scaling your Facebook campaign.
Aug 29, 2017

How do you build a sustainable relationship with your target market? That’s the question special guest Kyle Lemaire, Founder and CEO of Indepreneur, set out to answer. What he learned can be profitably applied by any business – especially the music industry.

Listen to learn how he took a relatively unknown musician and generated 22,000 Facebook fans in 6 months, sold out two shows in a foreign country they’d never played, and how you can use his music marketing strategies to successfully run and scale social media and paid traffic campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • How to create a sustainable business in an industry where the only model before it was to pump hundreds of thousands of dollars into a career (« This will help you avoid being a one-hit wonder).
  • How Kyle was able to generate $26,000 in six months for a musician by giving away an album for free (« And how this created more engaged fans moving through the Customer Journey).
  • The two-step Facebook ad strategy you can use to break into a market that hasn’t heard of you yet and generate customers (« This is how he sold out two shows in a country the artist had never played).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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