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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Facebook Ads & paid media experts Keith Krance, Ralph Burns (Dominate Web Media), and Molly Pittman (DigitalMarketer) share cutting edge Facebook advertising, YouTube Ads, Google Adwords, Twitter & Instagram advertising tips, strategies and case studies on how to grow your business or brand through online advertising. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.
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Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I
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Apr 24, 2018

Whether you’re launching an info product, running an ecommerce business, or creating a documentary, today’s episode has a case study that will help you grow your business with Facebook ads.

Join us as we discuss how Molly helped one of her clients successfully launch a Christian documentary and generate 100,000 leads for less than $1/lead, how you can use the “MAGICC” method to convert cold traffic, and how the 3-step “Ecommerce Ad Amplifier” led to a 5.8X return on ad spend.

Each of these Facebook ad case studies is packed with information you can apply today to grow your own business.

IN THIS EPISODE YOU’LL LEARN:

  • How you can use the MAGICC method to convert cold traffic into paying customers.
  • How Molly generated 100,000 leads at 94¢ apiece in 7 days (« and how you can apply the strategy in your business).
  • How Tier 11 took one client from $5,000 in ad spend with a 2X ROI to $60,000 with a 5.8X ROI.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Apr 17, 2018

Do you run an ecommerce company?

If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers.

If you’re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today’s episode.

IN THIS EPISODE YOU’LL LEARN:

  • How to recognize the 5 levels of a prospect, and how to talk to each level to generate a customer.
  • The types of Facebook ads you should be running for each level—including ads that will take someone from being a cold lead (level 1) directly to being a buyer (level 5).
  • Which level is most profitable to advertise to, and why that’s not the level that 80% of your ad spend will go to.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Apr 10, 2018

No doubt about it, Cambridge Analytica has changed things for Facebook marketers.

There’s a media storm, Mark Zuckerberg is appearing before Congress, and Facebook is reacting and removing some of the data marketers can target users based on.

Join the experts as they break down what this situation means for you and why this is still the best time to be a Facebook marketer.

Plus, listen in as Ralph shares insights from his recent visit to Facebook New York, Facebook’s corporate office in New York City.

IN THIS EPISODE YOU’LL LEARN:

  • Why now is the best time to get into Facebook ads (« and why the opportunities that exist now may not be here in a few years).
  • Learn the type of bidding you should use when you’re targeting website conversions.
  • The targeting options that Facebook is going to be removing (« and why that’s okay).
  • The 3 components that drive the Facebook advertising algorithm (« and what they actually mean).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Apr 3, 2018

Is Facebook burning to the ground?

If you’ve been paying attention to the mainstream media, the feeling you probably have is yes. But what’s the real answer?

Join us in today’s episode as Dan Gamito from ManyChat goes over what really happened, how (and why) we’re giving away all our data to Facebook without realizing it, and what Facebook’s response to this is.

We’ll also discuss why Facebook is not allowing any new Messenger bots and what this means for the future of Messenger advertising.

IN THIS EPISODE YOU’LL LEARN:

  • Why most of what you’ve read about the “Breach” is either incorrect or an outright lie.
  • How we’re giving away our data (including what groceries we buy) to Facebook and its third parties (« And why that’s alright).
  • The reason why Facebook isn’t allowing new Messenger bots (« And why it’s not the end of Messenger).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mar 27, 2018

Join the experts as they interview Jason Swenk, who successfully used chatbots to generate $250,000 in two months.

What was his secret?

Simply replacing his old, email focused contact form with a chatbot sequence.

Discover what that sequence looks like, how Jason is sending traffic to it, and everything Jason did to create the messenger bot contact form that generated him $250,000 in a couple months.

IN THIS EPISODE YOU’LL LEARN:

  • How Jason DOUBLED his program sales and increased his high-end service sales by 74%.
  • Learn the secret to reducing the number of people that disappear after filling out your contact form.
  • Understand the chatbot funnel and sequence Jason uses (« and use it as inspiration for your chatbot strategy).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mar 20, 2018

Ryan Deiss joins the PT crew in the third part of this special episode series to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Hear from Ryan Deiss and the experts to learn why choosing a metaphor is the most important part when selling to a new vertical, how to get started using Facebook ads to generate leads for your agency, and how to sell original concepts to your market.

IN THIS EPISODE YOU’LL LEARN:

  • 3 ways to get started using Messenger to generate leads.
  • How to sell a product to a new vertical (« to an audience who has never seen any product like it before).
  • Why Facebook ads shouldn’t be the first thing you go to when starting a new agency.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mar 13, 2018

Join us in the second part of this special episode as the experts continue to answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Discover what you need to know in order to scale your ad spend, why you need to be using interest-based targeting in addition to lookalike audiences to scale (and how they compare), and how to come up with a Lead Magnet to capture the attention of a new source of cold traffic.

IN THIS EPISODE YOU’LL LEARN:

  • What you need to know to scale your ad spend and take your business to the next level.
  • The best way to test creatives for multiple ad sets and audiences.
  • Why you need to use interest-based targeting (and not just lookalike audiences).
  • Learn which new techniques and technologies marketers should be excited about in 2018!

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Mar 6, 2018

Join us in this special episode, as the experts answer questions from Traffic & Conversion Summit attendees, live from the Summit!

Learn digital marketing strategies and insights you can start deploying today, from lowering your cost per acquisition (CPA) to dealing with the overcrowdedness of email, from discussing the new places you need to go to reach your audience to how SamCart grew one of their launches by 5X.

IN THIS EPISODE YOU’LL LEARN:

  • Why conversation is the new lead.
  • How email is getting more crowded and the less crowded places where you can still get people’s attention.
  • The one change Brian from SamCart made that grew his last launch 5X with the same size audience.
  • Two things you can change to lower your CPA.
  • What to do when you can’t get cold traffic to convert.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Feb 27, 2018

Join Kevin from iRestore Laser Hair Growth as he discusses how he increased his Facebook ad spend from $30,000 to over $170,000 per month while also increasing return on ad spend by 90%...all while being in one of the toughest markets on Facebook.

Between the hard to target audience, the TOS limitations Facebook has on “Before & After” photos, and trolls leaving negative comments, it was a tough challenge. But Kevin shows how he was able to overcome each hurdle in order to grow his business.

IN THIS EPISODE YOU’LL LEARN:

  • How to target hard to find audiences on Facebook.
  • The one change you need to make to the way you view Facebook ads to drastically improve your effectiveness.
  • What you should do when people start leaving negative comments on your Facebook ads (« Like calling you a “Snake Oil Salesman,” even though you know your product works).

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Feb 20, 2018

If you’re looking to optimize and scale your Facebook ads, there are two ways to test on Facebook right now: split testing and dynamic creative.

Join us as we share guidelines on how to use them, the results and pitfalls we’ve experienced when testing them, and the great takeaways that lead to scaling campaigns far better and far easier—all while being Facebook friendly!

You’ll learn the latest strategies and best practices with using dynamic creative and split tests on Facebook, so your ads don’t compete against each other and so you can lower your cost per acquisition.

IN THIS EPISODE YOU’LL LEARN:

  • The new tool that lets you effectively split test your Facebook ads on a much smaller budget.
  • How we cut our cost per acquisition from $30 to $9 on one Facebook campaign.
  • The reason you should continue running a Facebook ad, even if it “loses” a split test.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Feb 13, 2018

Are you using Facebook Messenger as an acquisition channel, but aren’t sure if you’re using it strategically or as strategically as you could?

Then join us as we share three blueprints that will help you acquire more customers, leads, and Facebook Messenger subscribers in your business. These blueprints are strategies that you can start using immediately.

IN THIS EPISODE YOU’LL LEARN:

  • How to leverage Facebook Messenger to run online training funnels and generate subscribers.
  • 3 ways you can take your prospect from ad to sale, all without leaving Facebook.
  • Use Facebook Messenger to turn a Messenger subscriber into an email subscriber.
  • Understand how HubSpot used Facebook Messenger to promote its “Four Days of Facebook” event (« so it can serve as inspiration for your own Messenger campaign).
Feb 6, 2018

If you’ve been using Facebook Messenger as a marketing channel, you know that Facebook has been updating their terms of service — and they’re not messing around. Facebook is shutting down people’s pages for violating these new rules, so you need to know what changes you need to make.

In Part 2 of this interview with Dan Gamito from ManyChat, we don’t just talk about how to follow the new rules. We talk about changes you can make to keep your audience more engaged and give yourself more data than ever.

It’s true: Never in the history of digital marketing has being a good marketer been so well rewarded.

IN THIS EPISODE YOU’LL LEARN:

  • Why Facebook killed the “comment YES below” style CTA, and what you should use instead.
  • The 3 different types of promotional messages, and when you’re allowed to send them.
  • What Facebook is doing if you violate their terms of service, and how you can avoid this in the first place.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Jan 30, 2018

Many marketers are going about Facebook Messenger the wrong way. Either they’re just going for the sale, or they’re treating it the same as their email marketing campaigns. Truth is, if you want to connect with your audience using Facebook Messenger, you’re going to need to approach it differently.

And you can do just that by following the Facebook Messenger terms of service. In Part 1 of this two-part series, Dan Gamito from ManyChat joins us to talk about the strategy you need to follow to maximize your Facebook Messenger marketing results in 2018 and beyond.

IN THIS EPISODE YOU’LL LEARN:

  • How to follow the Facebook Messenger terms of service to maximize your results over the long term.
  • Generate webinar signups using this Facebook Messenger strategy (« even if your customer never sees your landing page).
  • Why it’s not our job to help people solve their problems, and what we need to focus on instead.
  • Simple questions you can ask to segment your audience using Messenger.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 23, 2018

When it comes to scaling your Facebook traffic, the old school way of thinking was, “We have an ad that’s working. Let’s increase the budget.” That doesn’t work anymore. And no—this isn’t because of the massive change Facebook is making. (But we’ll get to that.)

Learn three ways to scale your Facebook traffic that you can start implementing today. Because if you want to scale your Facebook traffic campaign, you need to change the way you think about scaling your paid traffic campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • The three ways to scale your campaign—even if your campaign has plateaued.
  • Why horizontal scaling is the key to unlocking parts of your audience you’re currently not reaching.
  • The scaling mistake that is killing your business’ growth (« and how to fix it).
  • How to set yourself up for success when outsourcing your Facebook campaigns (« this is something ad managers say their most successful clients are currently doing).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 16, 2018

Brand based advertising is essential to running a successful long-term advertising strategy.

In fact, it’s one of the three cornerstones of the “BCS Triangle” we’re going to show you in today’s episode. Implement the BCS system in your business, and you’ll be able to activate the 90% of your market that most advertisers miss and build a perpetual traffic machine.

IN THIS EPISODE YOU’LL LEARN:

  • How to exponentially boost your conversion and retargeting campaigns over the next six months.
  • A “ninja strategy” for expanding your reach 3-8x and drastically lowering your costs.
  • The three-part formula for creating a true perpetual traffic machine that will build your audience and drive conversions forever (« without burning out your audience).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 9, 2018

Imagine, your Facebook ads are running smoothly. And then, suddenly, without warning, reach and impressions decline and cost per acquisitions starts creeping up. What do you do?

When this happens, the experts use five troubleshooting tactics to turn this around, reduce costs, and improve ROI. Listen to learn why your Facebook ads may not be delivering.

IN THIS EPISODE YOU’LL LEARN:

  • Get technical insight to gain an in-depth understanding of how an individual Facebook ad is performing and why it may be failing.
  • Why you may want to avoid being promotional in your ads (« And what you should do instead to encourage impressions and audience engagement).
  • If your ad begins to “tire,” simply do this to “freshen” and reset it.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 2, 2018

Join Ralph as he examines the most impactful Perpetual Traffic episodes of 2017. He breaks down 10 core concepts that will help you master paid traffic campaigns and the Facebook Advertising platform.

Whether you’re a beginner, a business owner, or a consultant, listen to this episode to learn how to scale your ad campaigns in 2018.

IN THIS EPISODE YOU’LL LEARN:

  • Hear why the CEO of Social Media Examiner says organic social is dead and learn the social media tactics they’re using to reach their audience.
  • The two types of Facebook Messenger ads and how you can leverage them to make your marketing campaigns more personalized for your customer avatar.
  • Learn what you need to optimize to generate more revenue (« Hint: It’s not your ads and traffic campaigns).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Dec 26, 2017

The move into 2018 also comes with a shift in digital marketing.

Join the experts as they predict what new technologies and trends are on the horizon and how you can prepare. Plus, hear the tactics the PT crew are exploring and planning to implement in 2018.

IN THIS EPISODE YOU’LL LEARN:

  • One of the best strategies for connecting with your audience (« Hint: And it can be as simple as hitting a button on your phone).
  • Implement the “BCS Triangle,” a perpetual system that will move your audience from being unaware of a problem to aware of your product as a solution.
  • Learn the types of businesses that are in the Facebook “sweet spot” and can truly take advantage of advertising on Facebook to leverage their brand, expand their business, and generate more sales.
Dec 19, 2017

Join Molly Pittman as she answers the most common digital marketing questions she’s asked — along with a few that surprised her — from DigitalMarketer’s private community, DM Engage.

From what will make the biggest difference for your traffic campaigns to how to shave off two years of the digital marketing learning curve, the answers to these questions will give you the insight to grow as a digital marketer and tactics you can apply immediately to scale your paid traffic campaigns.

IN THIS EPISODE YOU’LL LEARN:

  • Learn if you can run a successful paid traffic campaign with little content development.
  • The three elements of your Facebook ad to split test, ranked in order of importance (« so your campaign can truly move the needle for your business).
  • Hear Molly’s daily checklist for monitoring and optimizing Facebook campaigns that you can start applying today to create scalable, profitable Facebook ads.
Dec 12, 2017

Are your Facebook ads not getting approved?

If you regularly advertise on Facebook or are new to Facebook advertising, listen to this episode to make sure you’re in compliance with Facebook’s ad policy. You’ll learn what can keep your ad from getting approved by Facebook and how to avoid a disapproved ad or worse… a banned account.

IN THIS EPISODE YOU’LL LEARN:

  • Download Dominate Web Media’s “Ad Account Safety Checklist” to ensure Facebook will approve your ads.
  • What you can do today to lower your CPA and improve the overall health of your ad account (« Hint: Look at your disapproved ads).
  • The one question to ask yourself about your ads that will help your ad convert and make it through Facebook’s policy.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Dec 5, 2017

The Facebook advertising landscape has changed — again.

Join the Perpetual Traffic crew as they give you a pro advertiser's view on the new features you should be using and how to use them.

Plus, Keith has an exciting announcement about something he’s working on with Perry Marshall!

IN THIS EPISODE YOU’LL LEARN:

  • Supercharge your Facebook marketing by connecting 750+ tools that can now connect to Facebook Messenger (« Listen up if you use webinar software, CRM’s, or email software).
  • A simple ad objective change that helps to guarantee that your prospects are consuming a piece of pre-engagement content (« This feature has been around for about 6 months, but we’ve just figured out a profitable way to use it).
  • Two new ways (Lowest Cost and Target Cost) to bid on Facebook Ads. Target Cost could be a real game-changer.

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 28, 2017

Looking to grow your Facebook Messenger marketing?

Then join the experts and special guest, Robyn Openshaw of GreenSmoothieGirl, as she details how they went from 367 Facebook Messenger subscribers to 37,000. Listen as Robyn shares the tactics, and the past mistakes, of a Facebook Messenger campaign that generated 6,600 new email subscribers and $30,000 in revenue… and how you can apply her strategy.

IN THIS EPISODE YOU’LL LEARN:

  • The Facebook Messenger strategies that generated 3,800 comments on a video post in ONE day… all in organic traffic.
  • Include this simple tactic within your Facebook posts to generate 20x to 40x more engagement from your followers.
  • Discover Robyn’s five takeaways on Facebook Messenger marketing that you can start applying today.

 

 Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 21, 2017

There’s more than one way to do this.

Listen as John Grimshaw, DigitalMarketer’s Analytics and Data Manager, reveals the five selling systems DigitalMarketer uses to scale traffic campaigns and achieve growth and how you can use each system to do the same.

If you want to build a stable business geared for growth and steady acquisition, you have to have multiple selling systems that help you achieve your goals.

IN THIS EPISODE YOU’LL LEARN:

  • Answer three questions to know the different goals and assets you need to successfully run each selling system.
  • The traditional selling system many are using wrong because they think it’s the only funnel to use (« and the correct goal to apply so this selling system successfully generates leads for your company).
  • Use the “Low Entry Barrier Subscription” selling system to pique curiosity and eliminate risk for your customers… all while encouraging massive product subscription growth.
  • The funnel you should start with and the audience you should target to monetize your leads and customers (« Hint: It’s the 4th selling system).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 14, 2017

What do you do when your selling system isn’t scaling or generating ROI? You have to define your selling system’s goals.

John Grimshaw, DigitalMarketer’s Analytics and Data Manager, joins the experts for a two-part episode that will help you understand the metrics to track so you can define your selling system’s goals and ultimately scale your campaigns and business.

IN THIS EPISODE YOU’LL LEARN:

  • The “eating the data vegetables” concept that will allow you to grow and scale your business and reach a new audience.
  • Use the “Perfect Selling System Questionnaire” to determine the goal of your selling system so you know which systems to scale, which to optimize, and which to scrap.
  • Why making money should not be the goal of every selling system (« and how breaking even can generate opportunity for business growth). 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 7, 2017

Thinking of hiring a digital marketing agency or consultant? Learn the five questions to ask when vetting an individual so you can decide if you should hire a consultant or an employee or do it yourself.

If you’re a business owner or a marketing director, using these five questions will help you determine what’s best for your business.

IN THIS EPISODE YOU’LL LEARN:

  • The five questions the experts use to make sure they’re working with the right person who can truly meet the needs of their businesses.
  • Save money and skip the headache of hiring the wrong person by asking Questions 1 and 2.
  • Know the full scope of your potential hire’s skills and if their asking price is fair.
  • The question that will determine expectations and responsibilities before you start (« this will help eliminate miscommunication).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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