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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Nov 12, 2019

In this episode, Molly and John Grimshaw show us the 5-Step Facebook Account Audit they used on the BOOM! by Cindy Joseph Facebook page earlier this year. They explain what the Facebook audit told them about the potential of BOOM! and what campaigns they ran based off of this information that led BOOM! to have their successful year ever.

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Nov 4, 2019

In this episode, Molly finishes explaining her and Ezra’s 6-step Facebook product launch campaign for her Train My Traffic Person mentorship program. In Part Two, she explains who she targeted with her direct sales ads, why she’s so happy she didn’t cut her budgets back, and the scarcity ads she ran in the last step of her campaign.

RESOURCES MENTIONED IN THIS EPISODE:

Molly Pittman Ad Library

Ezra Firestone Ad Library

Train My Traffic Person

Smart Traffic Live

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.



Oct 29, 2019

In this week’s episode, Molly explains the campaign she and Ezra Firestone used to create a 5x ROAS for their Train My Traffic Person mentorship program. She brings us behind the scenes of each of their offers, how much they spent on ads, their results, and the objectives they used on Facebook.

RESOURCES MENTIONED IN THIS EPISODE:

DIY Gift Kits Ad Library

Molly Pittman Ad Library

Train My Traffic Person

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.



Oct 22, 2019

In this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you must have in each ad set, the importance of changing the messaging on a regular basis, and why you shouldn’t turn off ads right away if they’re not performing well (yet!).

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Oct 15, 2019

In last week’s episode, (Episode 222), Ralph explained 4 of the 8 proven Facebook video ad templates for level one traffic.

This week, he’s going to go through the next 4 templates, using real-world examples to walk you through each ad so you can easily replicate them for your ecommerce or service-based business. Download the PDF below to get video ad templates for level 1 to level 5 traffic!

IN THIS EPISODE YOU’LL LEARN:

  • Big Benefit Video
  • Pure Pitch Video
  • Product Demo
  • Teach and Pitch Video

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

PDF Download

Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Oct 8, 2019

This week we’re talking about 8 proven video ad templates for your Facebook ads.

In this episode, Ralph explains how to use the Ecommerce Ad Amplifier video templates to turn cold traffic into level 2 traffic. Use the download link below to see each template and get the full presentation.

IN THIS EPISODE YOU’LL LEARN:

  • The types of traffic to create ads for: Level 1, Level 2, Level 3, Level 4, Level 5
  • The Show Me Video template
  • The 100% Proof Video template
  • Trojan Horse Tutorial Video template

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

PDF Download

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Episode 68: 3 Elements of High-Converting Video Ads [Part 2]

Episode 117: The 3-Step Formula to 10X Your Facebook Ad Spend with Consistent ROI [Part 1 of 2]

Episode 118: How to 10X Your Facebook Ad Spend and Generate Consistent ROI [Part 2 of 2]

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Oct 1, 2019

This week we’re talking about a conversion strategy for businesses who have sales calls with their customers.

In this episode, repeat guest Oli Billson joins us to talk about his Phone Funnel Framework. He explains how he takes cold traffic and turns it into long-standing and loyal customers for service, information-based, and local businesses.

 

IN THIS EPISODE YOU’LL LEARN:

  • The types of businesses and benchmark product price point that the Phone Funnel Framework works best for
  • The importance of qualifying leads before they come into your funnel and what to do with leads that don’t pass the test
  • Where to place the call scheduler within your funnel and why you should only be giving a 3-day window for scheduling
  • What to send before the scheduled call to increase your show up rate and warm up the lead

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Next Level Business

Complimentary Discovery Call

Oli’s Website

Oli on LinkedIn

The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI in Facebook

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 150: 3 Facebook Funnels to Drive More High-Ticket Leads

Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 24, 2019

This week we’re talking about how to build a profitable AND scalable agency.


Ralph is breaking down the 3 steps that have grown Tier 11 by 4,000% in the last 8 years: attracting A-players, using simple software and tools, and creating systems. Listen to this episode of Perpetual Traffic to get the details on how to hire, what tools to use, and how to systemize your agency.

IN THIS EPISODE YOU’LL LEARN:

  • The 4 characteristics Tier 11 looks for in their employees: emotional intelligence, humble when it comes to change, enthusiasm for learning, and marketing IQ
  • The 4 tools that run Tier 11 and how they’re being used daily: Slack, Trello, Tetra (?), Zoom
  • The 3 tips to systemizing your business: Create a checklist of your SOP, have a shared document, and make sure you’re consistently updating
  • How Tier 11 is acquiring new customers: Facebook ads, podcast leads, cold traffic funnel, and referrals

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join The New Rich

Grit: The Power of Passion and Perseverance

The Checklist Manifesto: How to Get Things Right

Oli Bilson’s Website

Slack

Trello

Tettra

Zoom

Digital Agency Expo

Tier 11

Full-Time RV Family

DigitalMarketer Certifications and Master Classes

Episode 150: 3 Facebook Funnels to Drive More High-Ticket Leads

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 17, 2019

In this episode, we have return guest Nehal Kazim, here to explain how to use Facebook’s CBO feature.

As the CEO of Amplifii, Nehal has hit the ground running to figure out how to use campaign budget optimization before Facebook made it mandatory in September 2019. He talks about how he initially starts a campaign, what scale looks like with CBOs, and the pros of dynamic creatives.

 

IN THIS EPISODE YOU’LL LEARN:

  • What mistakes Nehal was making in his CBO campaigns and how he found success by testing the number of ad sets
  • Why Nehal uses a $1,000 budget to scale fast when a campaign does well and pause quickly when it doesn’t
  • How to target: Start with open targeting, move to interests with 10M+ and interest with 20M+, then lookalike audiences that are 10% of your highest intent audience
  • How Nehal turns off CBO campaigns and overcomes the effect it has on other ad sets

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

About Campaign Budget Optimization

About Dynamic Creative

Ad Pros

Amplifii

Nehal on LinkedIn

Episode 172: How to Make Chatbots Work for Your Business

Episode 183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1)

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 10, 2019

Today we’re sharing the 5 Facebook plays working best for Molly right now.

These plays are the strategies she’s using to scale traffic and acquire more leads and customers for her clients. Molly explains which businesses should use each play based on the product they’re selling, who should see each play (cold and/or warm leads), and shows us client examples for each of the 5 plays.

 

IN THIS EPISODE YOU’LL LEARN:

  • Play #1: Direct To Product Page used on specific avatars that are ready to purchase
  • Play #2: Presell Articles, used for cold traffic to build up the desire for the product
  • Play #3: Direct to Lead Magnet, used to capture lead’s information
  • Play #4: Direct to Free Video Series, to convert cold leads into subscribers
  • Play #5: Dynamic Product Ads, for cold and warm traffic

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 

Inside Molly’s Paid Traffic Playbook: 5 Facebook ‘Plays’ to Make More Profit

DIY Gift Kits Ad Library

Panda Planner Ad Library

5 Makeup Tips For Older Women

Which Type Of Course Should I Create For My Business? Quiz

Free Swipe File: 147 Facebook Ads From Top 25 Brands

Free 5-Part Facebook Ads Mini-Class

Train My Traffic Person

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content 

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 3, 2019

In spite of the challenges it faced in 2018, Facebook still remains the 800 pound gorilla of the social media world. With over 7 million advertisers and a combined 3 billion active users, it's where your customers are—and the ideal place to advertise your product or service.

In this episode, Ralph reviews 7 statistics that every Facebook advertiser, or would be advertiser, should know. Whether you're brand new or have been buying Facebook ads for years, you won't want to miss this episode to gain further insight on why the platform is so influential and as a marketer, how you can leverage it to launch, grow or scale your business.

 

IN THIS EPISODE YOU’LL LEARN:

  • The amount of time people are spending on Facebook, Instagram, Youtube, and Snapchat
  • Why advertisers need to make short form videos with text overlay or upload SRT files 
  • The reality of the death of organic reach on Facebook and how much businesses can expect to pay daily to advertise
  • Why all Facebook posts need to be made for mobile first and desktop second

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

53 Incredible Facebook Statistics and Facts

Facebook Active Advertisers 2019

News Use Across Social Media Platforms 2018

WhatsApp ads to appear in app from 2020

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

Episode 75: How Facebook Ads Decided the U.S. Presidential Election
 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

 

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com

Aug 27, 2019

This is Part 2 of our Q&A with Ralph and Molly!

In this episode, our hosts, and marketing geniuses, answer your questions via Molly’s Facebook group. Ralph and Molly talk about why you should focus just as much on your objective as your hook and creatives, Instagram’s like-removal test, and how they use campaign budget optimization (CBO).

IN THIS EPISODE YOU’LL LEARN:

  • Why to use catalog sales and conversion objectives at every level of your funnel
  • Ralph & Molly’s take on Instagram’s like-removal test
  • The recommendation of 3–6 ad sets and 2–6 live ads/ad set when using CBO
  • How to use broad targeting on Facebook to find your audience in Australia
  • Ralph & Molly’s meditation, exercise, and supplement routines

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

BOOM! Presell Article 

About Campaign Budget Optimization

Omvana Meditation App

HPX Optimized

Marie Forleo

Gabby Bernstein

Tier 11 Open Jobs

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 215: Q&A With Ralph and Molly

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Aug 20, 2019

We’re doing things differently in this episode. 

Episode 215 of Perpetual Traffic is AMA-style, dedicated to YOUR questions. Molly and Ralph fill you in on the upcoming Facebook shift to campaign budget optimization, how to get people to go from blog reader to buyer, and the two objectives you should be testing your campaigns with.

IN THIS EPISODE YOU’LL LEARN: 

  • What to know about Facebook’s campaign budget optimization (CBO) and how to prepare for its official launch in February 2020
  • Molly and Ralph’s suggestions to get blog visitors to sign up for a consultation—give away your best content for free, have visitors segment themselves, make it a seamless experience with automation, and use a video sales letter
  • How to test the regular conversion objective versus the value-based conversion objective

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: 

About Campaign Budget Optimization

About Value Optimization

About Conversion Optimization for Facebook Ads

Train My Traffic Person

Tier 11

Episode 143: Cambridge Analytica: What You Need to Know

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Aug 13, 2019

What is pre-sell content?

It’s a piece of content your prospects see before you ask them to buy your product. Here’s where most marketers get confused—pre-sell content isn’t a blog post. In this episode, Ralph and Molly explain what pre-sell content is, how to choose your topic, and when to use it.

 

IN THIS EPISODE YOU’LL LEARN:

  • The differences between pre-sell content and blog posts
  • How to position pre-sell articles to improve your purchase conversion rates
  • Strategizing your pre-sell article to dispel a myth
  • Tier 11’s pre-sell case study and why it’s working so well

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

5 Makeup Tips For Older Women

The Real Reason You’re Losing Muscle Mass As You Age and How To Stop It and Reverse It

Lumen5

Tier 11

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 146: 3 Case Studies to Grow Your Business with Facebook Ads

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Aug 6, 2019

In this episode, Molly and Mikael Yang, CEO and Co-Founder of ManyChat, go in-depth on the upcoming messaging landscape. They talk about Facebook’s goal for the future of messaging, hear Mikael’s take on how Facebook can monetize messaging platforms, and answer questions live with Team Traffic.

IN THIS EPISODE YOU’LL LEARN:

  • How ManyChat got started and their strength in making decisions quickly and efficiently 
  • ManyChat’s plans for integrating onto more messaging platforms (WhatsApp, SMS, iMessage, etc.)
  • The future of iMessage after its new enrollment with Shopify’s live chat feature
  • The #1 mistake businesses are making around Messenger marketing: Messaging isn’t THE marketing strategy, it’s PART of your marketing strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Oli Billson

Neil Patel

ManyChat

Team Traffic

Messenger Marketing & Chatbot Mastery

Conversations Conference

Mikael on LinkedIn

Episode 94: The Future of Messenger Marketing with ManyChat CEO Mikael Yang

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

 

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com

Jul 30, 2019

This week we’re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant experiences, and dynamic ads.

Molly and Ralph give us the inside scoop on the tests they’ve been running to experiment with these different strategies, the ROI’s they’re getting, and their tips and tricks for amplifying ad success for each.

 

IN THIS EPISODE YOU’LL LEARN:

  • The problem with asset customization and dynamic creatives: they don’t aggregate social proof
  • How to use a pre-sell article as an instant experience by using it on your landing page
  • Why using dynamic product ads with different objectives and large or no audiences are working for cold traffic conversions

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Canva

Customize Your Ad Creative for Placements

Bring Brands and Products to Life with Instant Experience

Reach a Broad Audience with Dynamic Ads for Products

Productsup

Your Complete Guide To Product Catalogs for Facebook Dynamic Ads

Create a Catalog

Catalog Best Practices

DataFeedWatch

Episode 196: Instagram Ads—What You Should Know

Tier 11

Molly on Instagram

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jul 23, 2019

Did you know the seasons can affect your ad’s success?

For example, summer is a triggering consumer event that can make it seem like your ads aren’t doing as well as they used to, but don’t be fooled. Seasonality can affect the performance of your ad campaigns (especially if your products aren’t pool floats)—but it doesn’t mean your ads are failing.

In this episode, Ralph and Molly explain why you can’t be fearful of these financial dips (and the spikes) and the metric mistake that’s making your ads feel like a failure when they’re actually doing well.

 

IN THIS EPISODE YOU’LL LEARN:

  • The reason you might be seeing a dip in CTA’s and results across Facebook, Google and Youtube ads right now (and why you don’t need to freak out)
  • Why you shouldn’t turn your ads off if there has only been a decrease in results for less than 7 days 
  • Molly and Ralph’s money mindsets and why you need a good relationship with money to find success as a media buyer or entrepreneur
  • Why it’s normal to get a lower ROAS as you scale your campaigns

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

For The Love Of Money Podcast

The Secret

T. Harv Eker

Gabby Bernstein

Ready, Fire, Aim: Zero to $100 Million in No Time Flat

Gross Profit vs. Net Profit

Ads Accelerator | Tier Eleven

Team Traffic

Episode 106: How Much Can You Afford to Pay to Acquire a Customer?

Episode 133: 3 Ways to Scale Your Facebook Traffic (And Our Thoughts on Zuckerberg’s Announcement)

Episode 193: The 5-Step Social Media Strategy with Chris & Nick Harder

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

 

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com

Jul 16, 2019

Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev.

 

Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, explain how to avoid being one of these marketers, the pros and cons of the 2 different types of conversion tracking, and the best practices and common errors.

 

IN THIS EPISODE YOU’LL LEARN:

  • The 3 jobs of the Facebook pixel: conversion tracking, audience building, and campaign optimization
  • 2 main types of conversion tracking, where to find them, and when and how to start using them: URL-based custom conversions and standard events
  • When Facebook might deduplicate your data: users bookmarking your page, tripwire pages with a mailing list, back clicking to a webpage, and lead thank you pages
  • How to use enhanced standard events to go deeper with audiences and custom conversions

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Facebook Pixel

Use Custom Conversions to Optimize for URL Traffic and Custom Events

Specifications for Facebook Pixel Standard Events

PixelYourSite

Tier 11

Ads Accelerator

The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI in Facebook

Episode 47: Facebook’s New Conversion Pixel: What You Need to Know

Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)

Episode 108: How Facebook’s Ad Algorithm Works

Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 197: The NEW Facebook Attribution Tool—All You Need to Know

Deacon on LinkedIn

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jul 10, 2019

We know you’ve heard of Taylor Swift—but you may not have heard of the person who helped her rise to fame: Rick Barker.

Rick is a music industry legend. He’s the former manager of Taylor Swift and now teaches everything he’s learned about digital marketing in his online courses and books. Rick talks to Ralph and Molly about his content marketing secrets, how he’s utilizing paid traffic, and what it was like launching the career of one of the largest pop stars in the world. 

IN THIS EPISODE YOU’LL LEARN:

  • How Rick landed the job as Taylor Swift’s manager without any management experience
  • Rick’s strategy of treating each platform (Facebook, Twitter, Instagram, etc.) like its own venue 
  • The 3 content strategies to abide by: talk to your audience, show up every day, and create valuable content
  • The right way to ask your warm audience to watch your content and subscribe to your profiles (without asking them to subscribe)

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Taylor Swift’s Website

The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice

The Product Launch Workshop | Jeff Walker

The Music Industry Blueprint Podcast

Rick Barker’s Music Business University

Social Media For Music

Rick’s Website

Rick on Twitter

Rick on Facebook

Rick on Instagram

Episode 112: Music Marketing: How to Grow an Artist’s Following & Sell More Concert Tickets

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

 iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com

Jul 2, 2019

This episode is dedicated to what Facebook advertising strategies are working right now (since they are always shifting and changing).

Ralph and Molly give us juicy updates on the new ad features coming to Instagram and Facebook, the ad types and templates working best for them, and how Tier 11 is using a Trello board to test different concepts and hooks.

IN THIS EPISODE YOU’LL LEARN:

  • Instagram’s new update to put ads on their Explore page
  • Reach estimates for custom audiences are coming back in July (!!!)
  • Three types of ads working really well right now: Video ads with text banner at the top, ads with five gold stars at the top of the newsfeed text, Yankee Clipper ads,
  • The 2 ad templates to use: Testimonial and review
  • How Ralph is using his Trello board to change his agency

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Instagram will start putting ads within the Explore page

BOOM! By Cindy Joseph | Ad Library

Facebook Ad Library

The Five Levels of Customer Awareness

Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jun 25, 2019

This week we’re talking about one of the most important, and difficult, parts of ad campaigns—the copy.

In this episode, expert copywriter Alex Cattoni sits down with Molly to talk about the 6 copy secrets used by top marketers, how to scale your campaigns by adding different angles, and why all marketers need to understand the basics of psychology.

 

IN THIS EPISODE YOU’LL LEARN:

  • Alex’s copywriting reverse engineering process of defining the features, benefits, pain points, core pain point, and the reason why a consumer hasn’t been able to solve their pain point(s) in the past
  • The 4 emotions to use in your ad copy: nostalgia, history, pride of knowledge, and schadenfreude
  • Why you need to be using visuals and video in your ad creative
  • The importance of brand guidelines and how to use congruence to lower your acquisition cost

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Alex on YouTube

Ad Copywriting Tutorial: How to Write Ad Copy for Google Adwords, Facebook Ads & Display Campaigns

It's Not About the Nail

The 5 Levels of Customer Awareness | Cartoon

Numerologist.com | Facebook

The Cosmo Headline Technique for Content Inspiration by Brian Clark

How to Write Magnetic Headlines by Brian Clark

52 Headline Hacks by John Morrow

Episode 205: The Secret to Hooking the Right Customer

 

The Tier 11 Copywriting Book List:

Breakthrough Advertising by Eugene Schwartz

Influence: The Psychology of Persuasion by Robert Cialdini

The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams

How to Write a Good Advertisement by Victor Schwab

On Writing Well by William Zinsser

My Life in Advertising and Scientific Advertising Claude C. Hopkins

Tested Advertising Methods (fourth edition) by John Caples

The Adweek Copywriting Handbook by Joe Sugarman

Positioning: The Battle For Your Mind by Al Ries and Jack Trout

Ogilvy on Advertising by David Ogilvy

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jun 18, 2019

How do we grow brand awareness? By meeting your audience in the right place, at the right time.

 

Learn to do just that with  Mike Rhodes, Founder and CEO of Web Savvy, as he teaches you how to approach customers based on how well they know your brand. Molly and Mike discuss how to segment your audience, what search terms your website needs to rank for, and which of Google’s features to use for specific campaigns.

 

IN THIS EPISODE YOU’LL LEARN:

  • The 5 levels of awareness on Google and how to use them to reach your customers
  • How to combine your brand competitor and non-brand search campaigns
  • How to bid on competitors without lowering your quality score and the 2 questions to ask before bidding
  • Mike’s #1 recommendation for marketers looking to reach their cold traffic

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Breakthrough Advertising

Adbeat

Episode 194: The Google Ad Profit Curve with Mike Rhodes, Live from T&C 2019

Episode 202: Merging the Worlds of Facebook, Google, and Amazon Advertising

Episode 205: The Secret to Hooking the Right Customer

Web Savvy

Mike on LinkedIn

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jun 11, 2019

This week we’re talking about something in advertising that gets glossed over too often and isn’t focused on enough. Creating the right hook for the right audience.

 

One of the most important—yet forgotten—elements of a Facebook ad is the hook. In this episode, Ralph and Molly talk about how to create a hook and why it all starts with the customer avatar. They’ll walk us through their case studies, explain their strategies for deep diving into avatars, and go over the importance of testimonials.

IN THIS EPISODE YOU’LL LEARN:

  • An example of creating a hook for different yoga enthusiast avatars
  • Why market-centric businesses and product-centric businesses can’t have the same type of hook
  • How to research your avatar and use Facebook to find their interests
  • The hooks Molly is using for her client selling planners
  • How long you should be doing customer avatar research and why it’s the bread and butter of marketing
  • Two places to find hook ideas: previously successful Facebook ads and Facebook page posts
  • The 3 primary hooks Molly uses: average day, emotion, and logic

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Breakthrough Advertising by Eugene M. Schwartz

Customer Avatar Worksheet

The Modern Publisher’s Customer Persona Canvas

The Before & After Grid: 20 Minutes To Boost Your Sales & Marketing Copy

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

 

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Jun 4, 2019

Are you still confused on how to use bots to get conversions? Don’t worry. This week’s episode will help clear some things up.


In this episode, Molly interviews CEO and Founder of Messenger Funnels Mary Kathryn Johnson. They talk about the common pain points marketers have with bots, why you can’t approach bots like you do email marketing, and how to turn ordinary marketing into extraordinary conversations.

 

IN THIS EPISODE YOU’LL LEARN:

  • Why Mary sees less interest in bots in 2019 than there was a few years ago
  • What expectations to set for your bots, and what 2 metrics to analyze—conversions to sales page and sales
  • The differences between writing copy for bots vs. for social media campaigns, landing pages, etc. and why you can’t talk about your product
  • Mary’s bot copywriting formula—talking about your avatar (not your product), and breaking down an email into 1 sentence, and then into 1 word
  • How to take that 1 word and create a back-and-forth conversation between bot and prospect
  • The future of bots and the open-app companies developing chatbots outside of platforms



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Smart Passive Income | Pat Flynn

Marketing Rebellion: The Most Human Company Wins

This Is Marketing: You Can't Be Seen Until You Learn to See

Messenger Funnels

Mary on LinkedIn

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 28, 2019

This week, Ralph flips the switch and instead of telling us how to make great Facebook ads, he critiques 2 Facebook ads for us.

In this episode, he’ll go in-depth on his 2 favorite Facebook ads, their video scripts, and the copy behind them. Ralph will explain what’s so great about them and how you can make similar ads to increase your brand awareness and conversions.

 

IN THIS EPISODE YOU’LL LEARN:

  • How to see the library of a business’s Facebook ads: Go to their profile →  Click Page Transparency on the right-hand side → See More
  • The video formula Dr. Squatch is using in their Facebook video ads
  • Ralph’s preference of putting 3–5 benefits into each Facebook video
  • Why Ralph loves the Facebook video ad by Ministry of Supply
  • The #1 critique Ralph has for the Dr. Squatch and Ministry of Supply marketing team

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Dr. Squatch on Facebook

Dr. Squatch Ad Library

Ministry of Supply on Facebook

Ministry of Supply Ad Library

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.


iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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